VER
HOUSTON / USA
The State of Michoacán invited Houstonians to know mexican avocado, which plays an important
part on each Super Bowl. The goal was to capitalize the political climate to extend an
initiative of brotherhood between our nations that served to strengthen business
relations.
This audience looks to enjoy the Super Bowl more than anything, so we prepared a Sports Bar
with all the commodities but showcasing avocadoes at every opportunity. We also had NFL
Superstars in attendance as event ambassadors.